For what the website is necessary? For most of people the response is obvious – to earnings. By means of the website there is an opportunity to earn much more, than in case of any other types of earnings on the Internet. The principal business on a network are the websites with long-term online projects. Methods to gain income from the website it is a lot of. But, practically, they everything can be reduced to four almost independent methods.
Sale of the services and goods.
Sale of others services and goods.
Sale on the advertizing website.
Sale of various information.
Sale of own services and goods
Sale of the specified range by means of the Internet – the principal method for use of the website, as income source for very many trade and manufacturing enterprises. The company does the website and fills it with information on the services and goods, conditions of their implementation. It is necessary only to attract as much as possible visitors on the website to inform them of this information. Now the Internet is the main information source for possible buyers. Before purchase of goods they look for data on these goods, compare competitor companies and, at last, having made a reasonable choice, make the transaction.
Recently the Internet acquires the increasing trust of people as a source of sales. It is confirmed by growth of sales on the Internet, including expensive goods. Buyers begin to treat e-commerce shops as to real objects and to buy not only information goods, but also physical: clothes, electronics, building materials, etc.
Those who select the virtual shops as the mains from the business activity noticeably save on construction of shop or on rent of locations for it, on a salary to sellers. One seller on the Internet can contact to very large number of buyers at the same time that is impossible in real shop. Besides, sales on the Internet can be realized directly from the enterprise after manufacture of goods or from a warehouse. It allows to reduce noticeably the price in comparison with normal trade. Naturally, it sharply increases in the opinion of buyers the value of e-commerce shops as trading floors.
The so-called “selling” website is necessary for sale of services or goods. This website shall report accurately and it is clear to potential buyers of the characteristic of your goods, their uniqueness (if it is), also to inform on sales, discounts, purchase options, etc.
The “selling” website shall promote a goods choice the visitor, but not distract it something, not having relations to sale, i.e. on this website the guest book, a forum, the fuzzy volume address of the SEO of shop, any humour, jokes, etc. aren’t recommended. It is necessary to try to direct the user to transaction. For this purpose even during creation of the website it is necessary to decide what its purpose. For different services and goods of the purpose can be different. We will consider these purposes.
To make contact with the employee of sales department.
Here the main objective – to make so that the visitor wanted to come into contact with the manager who is engaged in sales. Contact in any form: phone, the fax, the request on the website. Such method is often used in case of property sale, cars, the equipment, tours.
In this case information can be very general, but, on the other hand, sufficient that the client became interested and selected your company for talk about the offered goods. It is for this purpose expedient to use the review of novelties, the detailed description of goods or service, the price list and not to forget about forms of contact with the website (the address, phone, the fax, the form of the request). By the way, sometimes not directly you will find phone on the website. He is somewhere on the page of the third or fourth level moreover in small print. Phones should be written largely, at the top of each page of the website.
Choice of shop on the website.
Here the purpose – “to bring” the user to shop which address is on the website. Thus, the visitor selects goods on the website, and the shop is only a sale point. It is in such a way good to sell electronics, household appliances. For implementation of the purpose of such website it is necessary to provide to the user sufficient information about specific proposal. He should report: the price, the detailed description of goods, its picture, actions for the order and purchase, a warranty and a discount.
To buy directly on the website.
In this case at the website the purpose – to convince the user to buy goods directly here, on the website, right now, without quitting the house, to pay on the Network or to issue the request for delivery with the payment guarantee. People often don’t want to waste time to find inexpensive goods necessary to them in normal shops, it is more convenient to them to make it on the Internet. This method usually sell inexpensive standard goods: books, programs, flowers, places in hotels, the audio-and video record. Here also paid Internet services belong: acquisition of domain name, hosting, etc.
Carrying out purchase on the website – very complex business. It is necessary to prepare for quick implementation of goods of an instrument of payment, to have communications with a warehouse and accounts department, to provide monitoring over passing of the order.
There is a lot of operation, but the result will safely pay back all your expenses, and is much more effective, than at “offline” colleagues.