The contextual advertizing is an advertizing banner or text declaration on the web page, the appearance directly letting know that it is advertizing. Such banners or declarations are often located directly under a website cap, on side bars of the web page or below. An example of services of contextual advertizing on the Internet are everything the known GoogleAdWords.
The contextual advertizing perfectly is suitable for the beginning projects, the young websites (less than 1 year) as allows to receive result at once, from the first day after start of advertizing campaign. Context-sensitive declaration is seen by users who look for on the Internet what is offered by the advertiser.
In case of carrying out advertizing campaign in the same AdWords, the advertiser independently defines necessary requests, the text of declaration, the place of show on which the transition price depends. For each request the price is calculated individually. It is natural that according to keywords and show of declarations in one subject web sites compete with each other. The order of display of declarations is based on the principle of an auction. In contextual advertizing there is an opportunity to change the text of declaration or to stop advertizing campaign at any time.
Why the contextual advertizing is favorable? You don’t spend money for show of advertisements, only clicks (transitions) will be paid for declarations. Your website will be visited only by target visitors to whom your sentence is already interesting.
- Enters development of contextual advertizing:
Analysis of your niche, analysis of competitors
Compilation of the list of search queries
Compilation of advertisements
Setup of shows of declarations
Installation of google analytics for monitoring of transitions
Analytics of efficiency of advertizing campaign
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